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Self-organization
Protests against oppression in Turkey are in full swing. And if you are willing to listen, the New Young Turks can teach your organization two great lessons: In the midst of warlike situation, Turkish...
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Systematic Solutions for Toronto Raptors – Part 2
Previously we looked at Toronto Raptors not as a team, but as an organization and identified the root cause of the Raptors’ perpetuating mediocrity: “Shifting the Burden.” Let’s continue from where we...
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An essay on meaning and working
Look around you. They are everywhere: The over-worked… The under-appreciated… The under-valued… The lost… The professional zombie… Today’s professionals are not happy at work and I think our thirst for...
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3 Questions 3 Answers about Place Branding
I was interviewed by Samantha J. Manniex, a passionate blogger and a place branding practitioner from the UK. It was a fun and insightful conversation. I am posting three questions and answers about my...
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Health for all. All for health.
(The below article was written for the city of Izmir to support its bid to host EXPO 2020. Although Izmir lost the bid to Dubai, it is my utmost hope that the ideas in this article will help Izmir in...
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Being in command out of control
Do you feel like the world is spinning faster these days? Are there too many things happening simultaneously? Is the pace of your life too fast? Are you looking for a way to keep things under control?...
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How to discover your organizational values?
Are you trying to define what keeps your organization together? Do you want to discover your organizational values? Would you like to write down “the way things get done around here?” Then, read on! I...
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How to create a buyer persona?
“Our target audience is 18-48, female and male, C1, B and A.” You might have heard a similar nonsense statement before… The above sentence is a feeble -and rather soulless- attempt to describe a...
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Symbolic Meaning of Numbers
Are you considering to use numbers as a part of your brand? Then, you may want to learn about the symbolic meaning of numbers! For instance, why do you think 7 is the world’s most popular number? Or...
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When to celebrate your brand’s history?
Let’s say you are managing a brand that is about to celebrate its 25th-year anniversary. An interesting question pops up: Should you promote your company’s length of life? Should you say something...
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How to differentiate your brand? Part 3
Over the last two decades, brands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits....
View ArticleBad advertising is caused by lack of deep insight
You’ve probably heard the famous proverb: in this world, nothing is certain but death and taxes. As correct as that fatalistic and sardonic saying is, in this day and age- it is also incomplete: During...
View ArticleBranding Through Storytelling
Recently I stumbled upon a well-written book named, “Storytelling: Branding in Practice.” Storytelling is a buzzword in the world of strategy. Unfortunately, though, it is an often-used yet...
View ArticleWhy do place brands fail? The mistakes of the consultant. Part 1
NEWS FLASH: 86% of place brands fail within a year of introduction! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data...
View ArticleDaddy, where do archetypes come from?
Are archetypes limiting or a source of endless inspiration for marketers?
View ArticleWhy One Size Does Not Fit All in Place Branding?
Discover why cities, like people, have their own "innovation personalities." Whether they're trailblazing Innovators or cautious Late Majority, each city navigates change in unique ways. Dive into how...
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